Mall of Africa Retains its Title as South Africa’s Coolest Mall.
21 June 2019. The
votes are in and the Mall of Africa has again won the ‘Coolest Mall Category’,
at the 2019 Sunday Times Generation Next Awards.
annual Sunday Times Generation Next survey, in association with leading youth
market specialist, HDI Youth Marketeers, is considered to be the leading annual
youth brand preference and consumer behaviour survey in the country.
survey polls more than twelve thousand young people from around South Africa,
across more than seventy categories, to measure the brand awareness of some of
the country’s leading Brands.
able to tap into what South African youth want, has been a key differentiator
for the Mall of Africa. We pride ourselves on being so much more than just your
typical retail centre, Mall of Africa is a lifestyle destination. The fact that
we have received this award for the second year in a row, is a testament to our
ability to innovate and set the trends that define the African retail
experience,” says Johann Fourie, General Manager at Mall of Africa.
of the retail trends that are currently popular among the youth include: an
appreciation for authentic African products and experiences, environmentally
conscious brands, as well as pop-up retail.
of Africa’s partnerships with organisations such as the Julie Miller Investment
Art Institute, enables them to host arts events throughout the year. This
collaboration results in the quarterly Africa Art Collective, Seasons
exhibitions- the largest showcase of African Art in South Africa. Over 500
pieces of art and the work of 130 artists is displayed at these exhibitions,
officially making Mall of Africa a patron of the arts.
year, the Mall also unveiled the historic landmark sculpture, “There is no time
like the present.” This is following a partnership between Attacq and local artist,
Rina Stutzer to design the landmark 5.5m sculptures, a historic landmark
created to reflect the abstract African continent, through the two ‘faces’ of
The Mall’s record-breaking rooftop Solar PV system
unveiled last year, is still to date, the largest of its kind in the Southern
Hemisphere, and also the world’s largest integrated rooftop PV/Diesel hybrid
A love for fashion
is still one of the main reasons why many continue to visit the Mall, with some
of the world’s best luxury brands located at the centres Crystal Court. Mall of
Africa has also collaborated with South African Fashion Week (SAFW) and will be
hosting a Menswear Designer Pop Up Shop from the 14-17 June. This will feature
26 emerging designers, as well as 12 established designers, including: Maxhosa
by Laduma; Odrin; Big Blue; Klipa Denim; Wanda Lephoto; Biparel; E.G Jewellery;
CORE Merino; Ingenuite; Leather Zulu and Ephymol. This partnership is a great
way for talented local designers to tap into the Mall’s consumer base.
Mall recently celebrated its 3rd birthday and even in its infancy
has managed to make great strides in redefining the shopping experience in
South Africa. From a diverse tenant mix, exclusive lifestyle and Art events to
driving innovation through sustainable practice, the Mall of Africa is
lightyears ahead of many of its competitors.
About Mall of Africa:
Mall of Africa is South Africa’s
largest shopping Mall ever built in a single phase, with over 130 000m2 of
retail space, and is home to over 300 shops, many of which are flagship stores.
In addition to a vast range of both local and international brands, the Mall
also boats uniquely identified court areas made for easy shopping navigation,
as well as exceptional access, location and visibility. Located in Waterfall
City, the Mall of Africa has an elegant design, which enhances its surrounding
The Mall’s architectural appearance
is inspired by Africa’s geological features and iconic landscapes. The Mall of
Africa is well situated to serve as a dominant super-regional Mall. Our
shoppers can look forward to a number of fabulous new stores on South African
soil, including Zara Home and Armani Exchange, Fashion favourites include H&M, Michael Kors, Emporio Armani and